Area/Code makes cross-media
games and entertainment.

Area/Code takes advantage of today's environment of pervasive technologies and overlapping media to create new kinds of entertainment.

Games and media define imaginary spaces that we enter into and explore. Area/Code highlights the connections between these imaginary spaces and the world around them.

These connections can take many forms:

  • urban environments transformed into
    spaces for public play

  • online games that respond to
    broadcast TV in real time

  • simulated characters and virtual worlds
    that occupy real-world geography

  • game events driven by real-world data

  • situated media that corresponds to
    specific locations and contexts

Area/Code works with advertising agencies, media firms, networks, universities, and large consumer brands. Clients include: Nike, Disney Imagineering, CBS, Nokia, MTV, The Discovery Channel, A&E, The History Channel, JWT, Cramer-Krasselt, Deutsch, SS+K, and the Carnegie Institute / Girls Math and Science Project.

Projects have been awarded at the Clios, the One Show, OMMA and the Future of Marketing Summit. Area/code and its work have been covered in the Wall Street Journal, Creativity, The New York Times, Businessweek, The Chicago Tribune, MTV, Ad Age, and some of our favorite blogs including boingboing and PSFK.

The company was founded in early 2005 by Frank Lantz (bio) and Kevin Slavin (bio); it has an HQ in Manhattan at 36 E 12th St. 6th Floor. To contact us,  click here .

Someday, we'll have enough time to build a fancy website. Here's what's kept us busy thus far:

Together Everywhere
Together Everywhere
  Parking Wars
Parking Wars
  CBS Numb3rs
CBS Numb3rs
  Sharkrunners
Sharkrunners
  The Sopranos A&E Connnection
The Sopranos A&E Connnection
ConQwest
ConQwest
  Crossroads
Crossroads
  Plundr
Plundr
  Superstar
Superstar
  Media Res Server
Media Res Server
         
Kelly's Bags
Kelly's Bags
         

We sometimes refer to the kind of games we make as Big Games. Here is the Big Games Manifesto. Here are some earlier Big Game projects that Area/Code folks have been part of...


B.U.G. (2003)
 
PacManhattan (2004)

04.27.09 Check out the game that everyone is talking about: Drop7 Lite is now available for free in the app store. If you are already a fan of the game, see how you do in the new mode!

01.20.09 Area/Code is proud to announce that our first iPhone game Drop7 is available in the app store. Drop7 gives a smart, quirky number-logic twist to the simple drop and break mechanics of a classic puzzle game.

06.07.08 If you're in Europe, sign up for Puma's Together Everywhere campaign, developed by Area/Code and BEAM . Your phone will ring with your team's song whenever they score a goal in the Euro 2008 Championship and you'll be put on the line with your fellow fans.

04.11.08  Frank talks about Chain Factor at the Game Developers eXchange conference at Savannah College of Art and Design in Atlanta.

04.09.08  Area/Code quietly cleans up at the PMA awards, awarded 4 Reggies for our work with A&E Networks, including two Gold for the Sopranos Connection (best Digital, best National Consumer Campaign) and Bronze for the use of our Media Res servers with Southwest Airlines.

04.04.08  Kevin presents Area/Code's work in answer to the question "What is Reality?" at the MIND symposium for MoMA + Seed.

03.24.08  As part of a feature series on Innovation and Play, BusinessWeek runs a special profile on Area/Code. This follows an earlier feature (March 03) on "Building a Brand with Widgets," focusing on the success story of the Parking Wars app for A&E TV.

03.18.08  Presentation on Sharkrunners is a popular close to the first day of the Ad Age Digital Marketing Conference.

03.12.08  Kevin speaks on "The Growth of Gaming: From Virtual Worlds to Real Economies" at the Guardian's Changing Media Summit in London.

03.03.08  Kati London presents on "Exposing the APIs of Invisible Things" at O'Reilly's 2008 Emerging Technology Conference.

02.20.08  Frank presents on "Videogames to Build & Retain TV Audience", "The Paradox of Play" and runs a Game Design Workshop at the Game Developers Conference 08.

02.19.08  Falling somewhere between Ridley Scott and Zaha Hadid, Area/Code is honored to be included in the Creativity 50.

02.13.08:  Sharkrunners featured in the Designs of the Year exhibition at the Design Museum of London.

01.22.08  At DLD 08, Kevin moderates on "Digital Gets Physical", together with Julian Bleecker, Neri Oxman, Ohad Eder-Pressman and area/code's own Kati London. Beyond her work with Area/Code, Kati presents a case study on Botanicalls.

12.25  Frank interviewed about Portal on NPR's All Things Considered.

12.18  If you're on Facebook, get some friends together and play Parking Wars, developed for A&E.

12.09  Covered extensively by the Wall Street Journal, Area/Code works with CBS to produce an ARG for an episode of Numb3rs.



Area/Code collaborated on the TV episode with the writers, designed billboards for NYC, SF and other cities, ran advertising on CBS and cbs.com, broadcast messaging on CBS mobile and integrated a not-so-casual casual game. Prominently covered in the WSJ, TV Guide, and across the blogosphere.

The ARG ended December 9th, but the casual game is still running.




12.01  AdWeek's Other Advertising features the Sopranos Connection game as best-of-2007 "tech/mech"

11.27  At the MoMA / SEED salon at MoMA, Kevin presents Area/Code's work within the context of the time-tested DSM-IV.

10.01  Space Time Play published (Friedrich von Borries, Steffen P. Walz, Matthias Böttger, editors) with essays by Frank.

10.01  Area/Code congratulates our client at the Discovery Channel, Robin Bennefield, honored on the cover of Creativity Magazine. Sharkrunners prominently featured in an article about Discovery's groundbreaking efforts overall.

09.25  Area/Code's work with CEG on the Sopranos Connection is a finalist at MIXX and awarded gold at OMMA.

08.01  Creativity Magazine interviews Kevin and Frank about the creation of Sharkrunners and what's next for Area/Code.

07.26  Together with John Geraci, Marcus Columbano, Anthony Townsend and Clay Shirky, Kevin speaks at NBC Universal on the future of Mobile Entertainment.

07.25  Providing Southwest Airlines customers the opportunity to watch A&E on their laptops, iPhones and PSPs, the first deployment of Media Res servers for A&E + Southwest Airlines (with our partners at CEG) is favorably noted by the Wall Street Journal.

07.24  The Discovery Channel kicks off the 20th anniversary of Shark Week with the launch of Sharkrunners. Real-world telemetry data from GPS-tagged sharks is used to let players take on the role of shark researchers. Play now!

06.24  Kevin, Dennis and Kati honored to be called out to O'Reilly's Foo Camp in Sebastopol. No casualties.

06.21  Plundr highlighted in a Kotaku interview with Kevin and Frank.

06.04  Area/Code shows a sneak peak of Plundr for the Nintendo DS. A new version for Windows and Mac and launched soon after - play now!

05.03  For a workshop organized by PSFK, Area/Code works with SK Telecom to develop ideas for new cross-media games; SK Telecom begins subsequent large-scale development of a big idea.

04.16  It's true. Post-dodgeball, Dennis Crowley has left Google's building to come aboard as the third partner at Area/Code.

04.09  Kevin at Cooper Union, panel discussion for Adam Greenfield's "The City Is Here For You To Use: urban form and experience in the age of ambient informatics"

03.09  Area/Code represents at SXSW's Pervasive Electronic Games discussion, moderated by Julian Bleecker, along with Aaron Meyers from Mobzombies.

12.11  The New York Times, Chicago Tribune and Fox News cover Area/Code's latest project: The Sopranos A&E Connection Game. Beyond the success of the premiere, the game generates the most traffic in the history of AETV.com.

09.27  Together with Christina Ray, Nick Fortugno and Jesse Shapins (and moderated by David Turnbull), Kevin to present at "Wired City" panel at the Van Alen Institute.

09.27  Frank speaks at Nokia Games Summit in Monaco.

09.24  In addition to Plundr and Crossroads, Identity staged for the Come Out and Play. (PS: winner, Tracy Fullerton!)

09.22  Coverage of Area/Code and the Come Out and Play festival, including Ad Age, and a feature in C|Net and news.com

09.21  Play Plundr, the world's first location-based pc game.

09.09  Area/Code debuts GPS-based cell phone game Crossroads at the Van Alen Institute's exhibition "The Good Life." See overview, pictures, personal accounts and press (joystiq, Time Out, Businessweek, Metropolis, features upcoming).

08.15  August press: articles in Der Spiegel (Germany), The Guardian (UK), Vgames (Israel), as well as an extensive interview with Frank in Gamasutra.

Frank's "Big Games and the Porous Border Between the Real and the Mediated" published in Vodafone's Reciever (pdf).

07.18  Partnerships are announced with Geovector and Skyhook Wireless.

Area/Code is currently developing games for both platforms (described in detail here, with recent profiles in the New York Times and WSJ).

Area/Code's first Geovector game, "Urban Golf" will premiere at Wireless Japan 2006, July 19-21.

06.13  For the second year, Kevin presents at O'Reilly's Where 2.0 on the topic of global developments in location-aware entertainment.

03.31  Area/Code collaborates with Kamida to create IDENTITY for Kinnernet 2006.

03.31  Area/Code profiled in the April 10th issue of Business Week.

03.22  At the Game Developers' Conference Frank joins Chris Crawford, Seamus Blackley, Jane Pinckard, and Jonathan Blow on the rant panel. An excerpt of his rant against the ideology of total simulation can be found here.

02.23  At the Future Marketing Summit in NYC, Area/Code's "ConQwest" (for SS+K) was awarded 'Best product or brand integration into a gameπ and 'Best branded community project: mobileπ.

02.13  "Mobile social networking is the next big thing. The most excitement at DLD surrounded communities-on-the-hoof. Ignore Myspace and Friendster. Keep your eye out for Area/Code, the New York startup thatís using mobile networking to facilitate large-scale, real-world multiplayer games..."

ñ Randall Rothenberg, Ad Age

01.23  Kevin presents at Burda Media's Digital Lifestyle Day 2006 in Munich. DLD06 is an international conference that explores the impact of digital technology on the worlds of media, marketing, design, culture, and business.

01.15  Brandweek names ConQwest Guerilla Marketing of the Year.

01.10  area/code's "Crossroads" to be incorporated into a major New York exhibition about cities, scheduled for late 2006.

01.05  Together with game designers Katie Salen and Nick Fortuno, Area/Code develops a series of games for the 25th anniversary issue of Metropolis magazine.

12.10  SuperStar Global launches. Originally designed for the city of Tokyo, the new global version is playable from anywhere in the world. Make a sticker and join the game!

11.28  Together with Dodgeball, Yellow Arrow, Glowlab, Winksite and Kamida, Kevin presents at Electric Artists' Cool School, a "creativity tour" that explores community based marketing trends.

11.17  Frank is interviewed by the Italian game culture magazine Videoludica.

11.02  Frank speaks at the Montreal International Game Summit on the topic of real-world gaming.

10.18  The Nabi Urban Play and Locative Media Workshop in Seoul invites Area/Code to present our paper "Learning from Las Venturas: Games and Urban Space" at the conference.

10.06  area/code is invited to take place in the State of Play workshop led by Clay Shirky. In a group that included Danah Boyd, Tom Coates, Eric Zimmerman, Ben Hammersley, and 20 other brilliant minds, we brainstorm ways that technology could help groups achieve collective action.

09.16  Frank takes part in Katie Salen's panel at the AIGA Design Conference, Radical Territories: The Future Frontiers of Game Design.

09.11  Area/Code takes part in Ubicomp 2005, contributing to both the Julian Bleecker / Ian Smith workshop, Ubiquitous Computing, Entertainment, and Games, and Eric Paulos' workshop, Metapolis and Urban Life. We also launch SuperStar, a Tokyo Big Game designed to conicide with the conference.

09.07  Area/Code is featured in the How Stuff Works entry on Urban Gaming.

07.25  Frank speaks about Area/Code's recent projects at the Kitchen's Sidney Kahn Summer Institute.

07.15  ConQwest is featured on the cover of the Winter 2005 issue of One. A Magazine.

06.30  Kevin speaks about Big Games at Where 2.0, the location-aware technology conference.

06.17  On the occasion of PacMan's 25th anniversary, Frank is interviewed on CBC NewsWorld regarding the game's history and significance.

06.03  Together with Jan Abrams, Michael Bierut, Steven Johnson, Dana Spiegel, Kadambari Baxi, Katie Salen, Jane Harrison, and Benjamin Aranda, Area/Code is part of a roundtable discussion on The Mobile City, for the Van Alen Institute.

05.24  ConQwest wins a silver Clio at the Clio Awards.

05.11  ConQwest wins a silver pencil at the One Show.

04.15  Area/Code participates in a Location-Based Games panel at the Mobile Multiplayer 3D, and Location-based Games Forum in Barcelona. Moderated by Kurt Uhlir, Area/Code presents together with Simon Woodside from Semacode, and Paul Poutanen from Blister Entertainment.